Last week, Zahra Zakariya Abdulkareem was invited to coordinate a Focus Group to explore the essence of Ramadan in collaboration with Nestlé, Insight Publicis, Ideas House Marketing Communications Limited, Livespot360, The Umm Fariha Lifestyle Company, HalTV Africa & All Seasons Zenith.
“Their mission? To identify a powerful way for the Golden Morn brand to be a memorable part of Ramadan 2020 for Muslims in Nigeria”
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Reflecting on the event, Zahra said “I was both humbled and honoured at receiving this invitation. We have done alot of work over the past four years to attract opportunities to the budding and vibrant Muslim Economy in Nigeria. It has been tough… we’ve knocked on ALOT of doors and gotten alot of NO’s. We are eternally grateful to Nestlé for giving us our big break with the (HalTV Africa) Maggi Diaries Habibi Ramadan TV show in 2018 and now, this opportunity for Golden Morn“.
#Nestle have been pro-active and unafraid to cater to the Muslim and Northern audience and genuinely invest in building content which truly speaks to the audience and caters to their needs. Zahra gathered a group of 20 women ages 25-45 from different background across Nigeria for the session and it was nothing short of amazing.
Focus group participants commended teh efforts of the organisers and were in awe of the profound insights uncovered.
Plans have begun to create a Ramadan 2020 to remember through original ideas and campaigns which are insight-driven and truly captures rich solutions which cater to some of the real pain points Muslims experience during Ramadan.
The Essence Online! urges other big brands in Nigeria to follow in Nestles footsteps and start creating content which speaks directly to the consumer and inturns builds consumer trust and loyalty.
We are open to collaborations and partnerships with brands looking to create content specifically targeting the Muslim audience for Ramadan 2020. call us today on +234 903 905 1022 or email contact@zahrazakariya.com
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About the Author
Zahra Zakariya Abdulkareem is a Business Strategist and Social Entrepreneur. She leads ZZS&M, a Consulting Practice which creates and manages sustainable social impact projects in Nigeria.
Zahra is a keen advocate for the economic empowerment of women. She is the founder of The Umm Fariha Network, which aims to build resilient and economically empowered women. Through this organisation, she aspires to break the culture of silent endurance amongst African women, and empower them to speak up, seek help and gain the skills they need to attain mental resilience and financial independence.
She is also passionate about seeing greater diversity and inclusion in the mainstream media for minority groups. Zahra sits on the board of HalTV Africa an alternative lifestyle media consultancy & production outfit which creates inspiring, engaging and educational content for Muslim Millennials.
Zahra is a wife and mum of two.
Connect with Zahra:
Or send her an email at contact@zahrazakariya.com
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